Twitter X (formerly Twitter) is a powerful platform for businesses to engage with their audience. It allows companies to create interactive posts with multimedia content, conduct polls, and utilize hashtags to increase visibility. Businesses can leverage X for real-time customer support, providing immediate responses to customer inquiries. The platform also offers robust analytics tools to track content performance and customer engagement, helping businesses refine their marketing strategies. Additionally, X provides flexible advertising options with advanced targeting capabilities, enabling businesses to reach specific demographics and maximize their return on investment.