Agentforce is Salesforce's built-in AI agent platform that deploys autonomous agents within Salesforce CRM to handle customer service, sales, marketing, and commerce tasks. Agents use NLP and machine learning to understand requests, reason, plan, and take actions inside Salesforce systems without human intervention. It operates on a consumption or per-user pricing model and requires existing Salesforce platform licenses (such as Service Cloud) for customer-facing deployments. Key features: - Pre-built agents for service, sales, marketing, and commerce functions - Natural language understanding with autonomous reasoning and action-taking - Flex Credits consumption model (20 credits per action) or per-conversation billing - Agent Builder and Prompt Builder for building custom agents without code - Deep integration with Salesforce Data Cloud, CRM records, and workflows - Free tier includes 200,000 Flex Credits and 250,000 Data 360 credits
Free tier: 200,000 Flex Credits included. Flex Credits: $500 per 100,000 credits ($0.10/action, 20 credits per action). Conversations: $2/conversation. Per-user add-ons from $125/user/month. Enterprise custom.