Frontline (getfrontline.ai) is a low-code/no-code AI CRM platform that positions itself as "the AI CRM that builds itself." It auto-updates contact records from every customer interaction, proactively surfaces next actions, and provides a unified data layer combining CRM, workflow automation, and AI agents in a single product. The platform centers on building and deploying AI agents without coding or AI expertise. Agents can handle inbound sales qualification, customer support, HR recruiting, and internal employee assistance. A flagship feature called "Max" acts as an AI executive assistant that surfaces relevant CRM context and drives follow-through on tasks across channels. Frontline supports omnichannel deployment: agents operate across WhatsApp, live chat widgets, social channels, and email. Agent Tools allow agents to make live API calls mid-conversation to external systems (check order status, pull transaction history, trigger webhooks) without requiring any flow-level coding. The platform integrates with a broad ecosystem including Salesforce, HubSpot, Airtable, BigCommerce, Ashby, Calendly, Agile CRM, and Yandex, among others. It also features AI Tables, a structured datastore that combines spreadsheet-style editing with workflow triggers and agent memory, enabling data enrichment and conditional automation at scale. Frontline targets SMBs and growth-stage companies that want to automate customer-facing and internal operations without dedicated engineering resources. Its credit-based pricing model (AI Credits consumed per interaction) allows usage-based scaling, with a free tier and paid plans that unlock more agents, flows, and automation runs. Key features: - No-code AI agent builder for sales, support, HR, and employee assistance - Omnichannel deployment: WhatsApp, live chat, social media, and email - Agent Tools: live API calls to external systems mid-conversation without coding - AI Tables: spreadsheet-style datastore that powers agent memory and workflow triggers - "Max" AI executive assistant for proactive CRM task management - Integrations with Salesforce, HubSpot, Airtable, BigCommerce, Calendly, and 50+ others - Credit-based usage model with free tier and tiered paid plans - Visual workflow builder with flows, automations, and knowledge base integration
Free tier: 1K AI credits/month, 1 agent, 1 flow, 1 automation. Paid plans scale to 10K credits (2 agents, 10 flows, 10 automations) and 40K credits (10 agents, unlimited flows/automations). Extra credits: $50/month per 5K credits. Annual billing offers ~20% discount. Enterprise pricing not publicly listed.