MINT (mint.ai) is the global leader in Advertising Resource Management (ARM) software, serving enterprise brands and agencies that need to manage large-scale advertising operations across multiple channels. The platform consolidates media data, workflow automation, and agentic AI into a unified system, giving advertisers a single source of truth for spend governance, performance reporting, and campaign execution. The platform is built on a three-layer architecture: media workflow automation, unified data, and an agentic AI layer. The agentic layer deploys specialized AI agents that work collaboratively on discrete tasks such as budget actualization, anomaly detection, predictive planning, and smart budget reallocation. This Multi-Agent System, launched in March 2025, enables automation of entire advertising workflows rather than just individual steps. MINT IQ is the platform's conversational intelligence layer, powered by a system of specialized agents each with a distinct responsibility. It delivers business-level answers drawn from real-time campaign data, helping media teams move from reactive manual processes to autonomous, always-on operations. Pilot implementations have reported up to a 30% reduction in monthly hours spent on media operations. The platform supports 17 channels and more than 500 integrations, and is used by global brands including Mastercard, Coca-Cola, Stellantis, and P&G. MINT targets in-house media teams and agencies that manage significant advertising budgets and need governance, visibility, and AI-driven optimization at enterprise scale. Note: There is a separate, unrelated early-stage startup also called 'Mintii' (Mintii Labs, Santiago, Chile, founded 2024) that builds AI assistants for e-commerce. The entity at mint.ai and matching the tagline about multi-agent systems and automated transactions is MINT, the ARM platform described above. Key features: - Multi-Agent System: coordinated network of specialized AI agents managing tasks across the campaign lifecycle - MINT IQ: conversational AI layer that answers business-level questions from real-time campaign data - Automated budget actualization and smart reallocation based on live performance signals - AI-driven anomaly detection across active campaigns - Predictive planning with AI-generated insights and recommendations - Unified data platform with 500+ integrations across 17 advertising channels - Real-time reporting with up to 100% data integrity claim - Workflow automation reducing manual activity by up to 25%
Custom enterprise pricing based on media spend, number of seats, and campaigns managed. No public price list; contact MINT for a demo and proposal.
