Rox is a San Francisco-based AI sales platform founded in 2024 by Ishan Mukherjee, former chief growth officer at New Relic. The product positions itself as an intelligent revenue operating system: it connects to a company's existing stack (Salesforce, Zendesk, Slack, Google Calendar) and deploys hundreds of AI agents that work continuously in the background on behalf of each seller and account. The core architecture revolves around three layers: a unified knowledge graph that consolidates CRM, finance, support, product telemetry, and web data into a single governed system of record; agent swarms that reason over this graph and orchestrate multi-step workflows autonomously; and multiple interfaces (web, Slack, iOS, macOS) where sellers interact with those workflows. A conversational layer called Command lets a single natural-language request expand into a coordinated plan spanning research, stakeholder identification, enrichment refresh, outreach drafting, opportunity updates, and proposal assembly. Under the hood Rox runs on Amazon Bedrock using Anthropic's Claude Sonnet 4, chosen for its tool-calling and reasoning reliability. The company also announced a deepened commitment to OpenAI models in a separate partnership. Agent tasks include account risk monitoring, meeting preparation, call analysis, personalized outreach drafting, and automated CRM hygiene so sellers spend less time on data entry. Rox raised $50 million in late 2024 across a Sequoia-led seed and a General Catalyst-led Series A (with GV participating). By early 2026 it had reportedly reached a $1.2 billion valuation in a new General Catalyst-led round, with the company projected to close 2025 at roughly $8 million ARR. The platform targets enterprise and mid-market B2B sales teams looking to replace manual CRM workflows with autonomous agents. Key features: - Agent swarms assigned per account: research, risk monitoring, outreach, and CRM updates run autonomously - Command conversational interface: one prompt orchestrates multi-agent, multi-step sales workflows - Unified knowledge graph: consolidates CRM, support, finance, product telemetry, and web data - Powered by Anthropic Claude Sonnet 4 on Amazon Bedrock for tool-calling reliability - Integrations with Salesforce, Zendesk, Slack, and Google Calendar - Available on web, Slack, iOS, and macOS surfaces - Automated CRM hygiene: fields updated without manual data entry - Meeting preparation and call analysis built into agent workflows
Core plan starts at $50/month for 5,000 actions (includes 100 agents); Starter tier is free; Enterprise is custom pricing.