Segwise is an AI-powered observability platform that aims to enhance the growth metrics of product development teams. Founded in 2023 by Brijesh Bharadwaj and Shobhit Gupta, former heads of product and growth at Fampay, Segwise specializes in leveraging artificial intelligence to provide deep, actionable insights into product performance and user behavior. The platform is particularly useful for teams looking to optimize their product strategies and maximize user engagement and revenue.
Features
Segwise offers a variety of features that facilitate data-driven decision-making and enhance the overall efficiency of product development and marketing teams. Below is a detailed overview of its key features:
| Feature | Description |
|---|---|
| AI Monitoring | Automatically fetches and analyzes data from Mobile Measurement Partners (MMPs), identifying critical issues that need attention. |
| AI Creative Insights | Tags and analyzes ad components across top ad networks to enhance creative performance and provide unified insights for marketers. |
| Predictive ROAS | Forecasts Return on Ad Spend (ROAS) and payback periods, reducing financial risk with data-driven marketing intelligence. |
| Easy Integration & Free Trial | Seamlessly integrates with existing systems without the need for a credit card, and offers a free trial to test the platform. |
Use Cases
Segwise can be applied in various scenarios to optimize product development and marketing strategies:
- Gaming Industry: Tailored for game developers, Segwise helps enhance the Long-Term Value (LTV) of players by analyzing game metrics and identifying LiveOps opportunities, ultimately improving user experiences.
- Product Development Teams: The platform tracks different segments and funnels, sending alerts regarding growth potential and funnel issues, enabling teams to identify and address problems quickly.
- Marketing Strategies: By analyzing MMP data, Segwise empowers marketers to maximize ROAS and pinpoint critical issues in their campaigns, ensuring that marketing efforts are optimized for better performance.
How to get started
Getting started with Segwise is straightforward. The platform offers a free trial, allowing users to test its capabilities without any upfront commitment. There is no need for a credit card during the initial setup, making it easy for teams to integrate Segwise into their existing workflows. Interested users can visit the Segwise website to sign up for the trial and explore the platform's features.
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Segwise AI Agent Pricing
The pricing for Segwise AI agent is structured as a subscription model.
- Subscription Model: Starting at $500 per month