Segwise is an AI-powered creative analytics and user acquisition platform built for mobile game studios, subscription apps, and direct-to-consumer brands. Founded in 2023 by Brijesh Bharadwaj and Shobhit Gupta, it is headquartered in Lewes, Delaware, and has raised $1.6M in seed funding from Powerhouse Ventures, Antler, and Google for Startups. The platform uses multimodal AI to automatically tag every identifiable element in video, static, and playable ad creatives, including hook dialogue, background setting, characters, emotions, CTAs, and headline text. Each tagged element is mapped directly to performance metrics such as ROAS, CPI, CPA, and CTR, allowing user acquisition teams to identify which creative variables drive results without manual analysis. In March 2025, Segwise launched a Creative Analytics AI Agent that extends these capabilities with a conversational agent interface, enabling marketers to query their creative data, find winning patterns, and generate creative variations based on top-performing elements. The platform also entered beta for AI-assisted creative generation, allowing teams to replicate high-performing hooks, scene texts, and dialogues at scale. Segwise connects to 10+ major ad networks including Meta, Google, TikTok, AppLovin, Unity, and Mintegral, as well as leading mobile measurement partners (MMPs). It is notable as one of the few platforms that applies multimodal AI tagging to playable (interactive) ads, which is critical for mobile gaming studios. As of May 2026, Segwise employs 26 people. Key features: - Multimodal AI automatic tagging of video, static, and playable ad creatives - Performance mapping of creative elements to ROAS, CPI, CPA, and CTR - Cross-network creative intelligence dashboard aggregating data from 10+ ad networks (Meta, Google, TikTok, AppLovin, Unity, Mintegral) - Creative Analytics AI Agent with conversational query interface (launched March 2025) - Custom tag creation for brand-specific creative variables - AI-assisted creative variation generation in beta (replicate winning hooks and CTAs) - Campaign monitoring to detect budget-draining issues before they escalate - MMP integrations for unified mobile attribution and creative performance data
Starts at $500/month (Starter plan); 14-day free trial available; Advanced/Enterprise plan at custom pricing