SoftGen is a conversational AI web application builder that lets users describe their idea in plain language and receive a fully functional full-stack web app — no coding required. The platform generates frontend code using React, Next.js, Tailwind CSS, and shadcn/ui, paired with backend infrastructure via Firebase or Supabase for authentication, database, and file storage. The platform targets entrepreneurs, startups, and non-technical builders who want to ship an MVP quickly without hiring a developer. Use cases include job boards, client portals, SaaS tools, product catalogs, and internal dashboards. Built-in integrations for Stripe payments, Firebase Auth, and Resend transactional email are wired automatically so builders do not need to configure them manually. A key differentiator is ownership and portability: every SoftGen project is backed by a private GitHub repository, allowing users to export, self-host, or hand off code to a developer. This avoids the lock-in common in pure visual no-code tools. The generated codebase is fully editable. SoftGen was founded in Frankfurt, Germany and reached approximately $550K in annual recurring revenue by mid-2025 with a team of around 5 people and over 175,000 users. The company was subsequently acquired by Arising Ventures. Pricing is structured as a low annual platform fee ($33/year) plus usage-based AI credit purchases, making it notably cheaper than competitors such as Lovable ($25/month) or Replit ($17-$100/month). Key features: - Full-stack code generation: React/Next.js frontend + Firebase or Supabase backend from a single prompt - Built-in Stripe payments, Firebase Auth, and Resend email — no manual integration required - GitHub export and private repo for every project — full code ownership, no lock-in - Iterative natural-language editing: describe changes in chat to update the app - Tailwind CSS and shadcn/ui for responsive, modern UI out of the box - 3-day trial for $3; annual plan at $33/year plus wholesale-rate AI credits - 175,000+ users; bootstrapped to $550K ARR with a 5-person team
$33/year platform access + usage-based AI credits (priced at wholesale rates, 30-50% cheaper than retail AI pricing); 3-day trial for $3
