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Agent Skill

Brand Guidelines

brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

AnthropicDesignPythonAgent-skills

61K installs

anthropics/skills

by Anthropic

Score

8.5

/ 10

Installs

61K

Repo Stars

155.7K

Last Updated

0d ago

Fresh

Quality Ratio

81%

Description

Verified

Language

Python

First Published

Jan 2026

Summary

The Brand Guidelines agent skill systematically applies Anthropic's official brand colors and typography to any digital artifacts, ensuring visual consistency and adherence to corporate identity. This agent skill is particularly beneficial for developers, designers, or content creators who are producing materials requiring Anthropic's specific look and feel, such as presentations, documents, or UI elements. It is a well-adopted skill with solid traction within the registry. It instructs the AI agent to apply Anthropic's specific color palette, including main colors like `#141413` for dark backgrounds and accent colors such as `#d97757` for highlights. Additionally, it dictates the use of Poppins for headings and Lora for body text, with automatic fallbacks to Arial and Georgia, ensuring consistent typography and visual hierarchy across all generated content. For optimal visual fidelity, it is recommended that Poppins and Lora fonts are pre-installed in the development environment.

Skill Definition

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

How to Use

Use in O-mega

Claude Code

npx skills add anthropics/skills brand-guidelines
Brand Guidelines | Agent Skills | o-mega