Ahrefs provides businesses with a suite of tools to enhance their SEO strategies. It allows users to identify and analyze keywords, track rankings, and build high-quality backlinks. The platform also offers site audits to identify and fix technical issues, ensuring better website performance. Additionally, Ahrefs helps businesses monitor competitors and stay updated on market trends. By leveraging these features, businesses can increase their organic share of voice, leading to more traffic, leads, and revenue.