Use Amazon Advertising with AI Agents

Amazon Advertising enables businesses to create targeted ad campaigns that reach shoppers with high purchase intent directly on Amazon’s marketplace and across a wide network of partner sites and apps. It offers advanced audience targeting using Amazon’s rich first-party shopping data, allowing advertisers to tailor messages based on customer behavior and engagement levels. The platform supports multiple ad formats including pay-per-click ads on search results and product pages, as well as programmatic display, video, and audio ads through Amazon DSP. Users benefit from detailed performance tracking and transparent reporting, which help optimize ad spend and improve campaign effectiveness. Recent enhancements include AI-driven creative optimization and privacy-focused measurement tools, empowering sellers to stand out in a competitive marketplace and drive profitable growth.