About Drift
Drift is a conversational marketing and sales platform designed to help businesses engage website visitors instantly through AI-powered chatbots and live chat. It automates lead qualification, meeting scheduling, and customer support, enabling sales teams to focus on closing deals rather than nurturing leads. The platform integrates with CRM and marketing tools to provide a unified view of customer interactions and enrich lead data. Drift’s real-time engagement capabilities increase conversion rates by providing personalized, immediate responses to prospects. Additionally, its video messaging features add a personal touch to customer communication, enhancing brand differentiation and customer experience.
AI Agent Use Cases
• AI agents can autonomously qualify leads by engaging website visitors through Drift’s chatbots, instantly identifying high-intent prospects and routing them to the appropriate sales representatives. They can schedule meetings and follow-ups automatically, reducing manual coordination and accelerating the sales cycle. Furthermore, AI agents can analyze conversation data and customer profiles within Drift to optimize messaging strategies and personalize outreach, driving higher conversion rates and improving overall sales productivity.
Available Actions
These are the specific actions that AI agents can perform with this tool