Drift is a conversational marketing and sales platform designed to help businesses engage website visitors instantly through AI-powered chatbots and live chat. It automates lead qualification, meeting scheduling, and customer support, enabling sales teams to focus on closing deals rather than nurturing leads. The platform integrates with CRM and marketing tools to provide a unified view of customer interactions and enrich lead data. Drift’s real-time engagement capabilities increase conversion rates by providing personalized, immediate responses to prospects. Additionally, its video messaging features add a personal touch to customer communication, enhancing brand differentiation and customer experience.
Agent Actions with Drift
These are the specific actions that AI agents can perform with this tool
Create Contact
Creates a new contact in Drift with specified details to manage and engage leads effectively
Delete Contact
Removes a specified contact from Drift using their unique ID or email address.
Get Contact
Retrieves detailed information about a Drift contact using their ID or email address.
Update Contact
Updates a Drift contact’s details by ID or email, modifying only the changed fields to keep contact information current.