Google Calendar is a powerful tool for businesses to manage schedules, meetings, and appointments. It allows users to create shared calendars, schedule events, and integrate with Google Meet for virtual meetings. Businesses can embed Google Calendar on their website to enable clients to book appointments directly, reducing no-shows and last-minute cancellations. The platform also offers automatic reminders and synchronization with Gmail notifications, enhancing productivity and communication. By organizing tasks and events in one place, businesses can streamline their operations and improve time management.