LinkedIn enables businesses to create and maintain a professional presence through company pages where they can share updates, achievements, and industry insights to enhance brand awareness. It offers advanced search and targeting tools that allow companies to identify and connect with potential clients, partners, and talent, facilitating lead generation and recruitment. The platform supports content marketing through posts, videos, newsletters, and live broadcasts, helping businesses engage their audience and establish thought leadership. LinkedIn also provides premium features like Sales Navigator and Recruiter, which offer enhanced tools for managing sales pipelines, finding prospects, and streamlining hiring processes. Overall, LinkedIn empowers businesses to build credibility, expand their professional network, and drive growth in a B2B context.