Linkedin Ads | AI Agent Tools

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About Linkedin Ads

LinkedIn Ads offers businesses advanced targeting capabilities that leverage verified professional data such as job titles, industries, company size, and experience levels to reach decision-makers and niche audiences effectively. It supports multiple ad formats including video ads, sponsored messaging, and event promotion, enabling companies to engage prospects through personalized and direct communication. The platform’s Lead Gen Forms simplify lead capture by auto-filling user profile data, significantly increasing conversion rates. Campaign Manager provides robust analytics and budget control tools to optimize ad spend and measure campaign success. Overall, LinkedIn Ads helps businesses build brand awareness, generate qualified leads, and nurture professional relationships within a trusted and professional environment.

AI Agent Use Cases

• AI agents can automate the creation and optimization of LinkedIn ad campaigns by analyzing performance data and dynamically adjusting targeting parameters to maximize ROI. They can segment audiences with granular filters such as job function, industry, and seniority to deliver personalized ad content and sponsored messages that resonate with specific professional profiles. Additionally, AI agents can automate lead management by capturing and qualifying leads from LinkedIn Lead Gen Forms, then integrating this data into CRM systems for seamless follow-up and nurturing workflows.

Available Actions

These are the specific actions that AI agents can perform with this tool

Create A Report

6 inputs

Retrieves detailed analytics reports for a specified LinkedIn Ads entity such as company, account, or campaign to measure advertising performance.

Inputs

dateRangeStart

Represents the inclusive start time range of the analytics. If unset, it indicates an open range up to the end time. Should be in the [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format, e.g. 2022-12-27.

dateRangeEnd

Represents the inclusive end time range of the analytics. Must be after start time if it

An [Array of Share URN](https://docs.microsoft.com/en-us/linkedin/marketing/integrations/community-management/shares/share-api). Required unless another facet is provided.

campaigns

An [Array of Sponsored Campaign URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcampaigns?context=linkedin/marketing/context). Required unless another facet is provided.

creatives

An [Array of Sponsored Creative URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcreatives?context=linkedin/marketing/context). Required unless another facet is provided.

campaignGroups

An [Array of Campaign Group URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcampaigngroups?context=linkedin/marketing/context). Required unless another facet is provided.

Create Report By Advertiser Account

Generates a performance report for a specific LinkedIn Ads advertiser account over a defined date range starting from a given year.

Query Analytics Finder Campaign Sample

Generates detailed analytics reports for a specific LinkedIn Ads campaign within a defined date range starting from a specified year.

Send Conversion Event

10 inputs

Sends a real-time conversion event to LinkedIn Ads to track campaign performance and user actions.

Inputs

conversionHappenedAt

Epoch timestamp in milliseconds at which the conversion event happened. Note: If your source records conversion timestamp in seconds, please insert 000 at the end to transform it to milliseconds. Eg. `1590739275000`.

Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. `test@example.com`.

firstName

The first name of the contact to match the conversion.

lastName

The last name of the contact to match the conversion.

conversionValueCurrencyCode

The currency code of the conversion value in ISO format. Eg. `USD`.

conversionValueAmount

The value of the conversion in decimal string. If you set this field, you must also set in the **Conversion Value Currency Code** field. Eg. `100.05`.

companyName

A plain text string representing the company of the contact to match.

title

A plain text string representing the title name of the contact to match. Eg. `Software Engineer`.

countryCode

An ISO standardized [two letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2) representing the country of the contact to match. Eg. `US`.

eventId

The unique id generated by advertisers to indicate each event. This field is used for [deduplication](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/deduplication?view=li-lms-2024-01).

About Linkedin Ads

AI Agent Use Cases

Available Actions

These are the specific actions that AI agents can perform with this tool

Create A Report

6 inputs

Retrieves detailed analytics reports for a specified LinkedIn Ads entity such as company, account, or campaign to measure advertising performance.

Inputs

dateRangeStart

dateRangeEnd

Represents the inclusive end time range of the analytics. Must be after start time if it

An [Array of Share URN](https://docs.microsoft.com/en-us/linkedin/marketing/integrations/community-management/shares/share-api). Required unless another facet is provided.

campaigns

An [Array of Sponsored Campaign URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcampaigns?context=linkedin/marketing/context). Required unless another facet is provided.

creatives

An [Array of Sponsored Creative URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcreatives?context=linkedin/marketing/context). Required unless another facet is provided.

campaignGroups

An [Array of Campaign Group URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcampaigngroups?context=linkedin/marketing/context). Required unless another facet is provided.

Create Report By Advertiser Account

Generates a performance report for a specific LinkedIn Ads advertiser account over a defined date range starting from a given year.

Query Analytics Finder Campaign Sample

Generates detailed analytics reports for a specific LinkedIn Ads campaign within a defined date range starting from a specified year.

Send Conversion Event

10 inputs

Sends a real-time conversion event to LinkedIn Ads to track campaign performance and user actions.

Inputs

conversionHappenedAt

Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. `test@example.com`.

firstName

The first name of the contact to match the conversion.

lastName

The last name of the contact to match the conversion.

conversionValueCurrencyCode

The currency code of the conversion value in ISO format. Eg. `USD`.

conversionValueAmount

The value of the conversion in decimal string. If you set this field, you must also set in the **Conversion Value Currency Code** field. Eg. `100.05`.

companyName

A plain text string representing the company of the contact to match.

title

A plain text string representing the title name of the contact to match. Eg. `Software Engineer`.

countryCode

An ISO standardized [two letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2) representing the country of the contact to match. Eg. `US`.

eventId