Strava is a platform designed for athletes and fitness enthusiasts to record, analyze, and share their workouts across various sports such as running, cycling, swimming, and more. It offers advanced features like route planning, personalized heatmaps, live performance data, and group challenges that foster community engagement and motivation. Businesses can leverage Strava to connect with customers through branded challenges, promote active lifestyles, and gain insights from aggregated activity data. The platform supports syncing with multiple devices, providing detailed metrics like speed, distance, elevation, and heart rate to help users optimize their training. Additionally, Strava offers exclusive perks and safety features like live location tracking, enhancing user experience and loyalty.