Telegram enables businesses to communicate directly with customers through instant messaging, offering features such as business profiles with location and opening hours, quick replies, and automated welcome or away messages. Businesses can integrate chatbots to provide 24/7 customer support, process orders, and answer common questions without manual intervention. Customizable start pages and chat links allow businesses to guide customers to the right information or actions, such as making reservations or tracking orders. The platform supports e-commerce capabilities, enabling in-app product browsing, secure payments, and real-time order tracking. With tools for tracking engagement and integrating with existing workflows, Telegram helps businesses streamline operations and enhance customer experience.