TikTok SB, or TikTok for Business, allows companies to create and manage short-form video content that engages audiences and drives brand awareness. Through its various features, businesses can develop targeted marketing campaigns, track engagement metrics, and utilize TikTok's vast user base to reach potential customers. The platform supports monetization strategies such as live gifting and coins, enhancing revenue opportunities for creators. Additionally, TikTok's creativity programs and songwriter features provide businesses with tools to collaborate with influencers and artists, further expanding their reach. By integrating these features, businesses can enhance their brand visibility and customer interaction.