Twilio enables businesses to engage customers across multiple channels such as SMS, WhatsApp, voice calls, and video. It allows companies to automate customer support, send appointment reminders, and run marketing campaigns efficiently. The platform integrates easily with existing business tools and workflows, supporting global reach and flexible scaling. Businesses benefit from streamlined communication, improved customer experience, and operational efficiency. Twilio’s pay-as-you-go model ensures cost-effective scaling for both startups and large enterprises.