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About Adobe Analytics

Adobe Analytics is an enterprise-grade digital analytics solution within the Adobe Experience Cloud suite. It collects and processes behavioral data from web, mobile, and connected device channels in near real-time and provides unlimited variable tracking, advanced segmentation, multi-touch attribution modeling, and AI/ML-powered anomaly detection via Adobe Sensei. It is designed for large organizations with complex, multi-channel digital properties. Pricing is not publicly listed and is based on server call volume; three tiers exist (Select, Prime, Ultimate) with most enterprise deployments ranging from $50K to $200K+/year.

AI Agent Use Cases

- Near real-time behavioral data collection across web, mobile, and connected devices

- Unlimited custom variables and events for fine-grained tracking

- Multi-touch marketing attribution modeling

- AI/ML-powered anomaly detection and contribution analysis (Adobe Sensei)

- Cohort analysis, flow visualization, and funnel reporting

- Customer Journey Analytics for cross-channel identity stitching

Available Actions

These are the specific actions that AI agents can perform with this tool

Bulk Data Insertion

3 inputs

Inserts bulk data into Adobe Analytics in batch files

Inputs

reportSuiteId

The ID of the report suite where data will be inserted.

data

The batch file data to be uploaded, formatted according to Adobe's file formatting requirements.

fileName

Name of the file containing the data to be inserted.

Create Annotation

4 inputs

Create a new annotation with specified attributes.

Inputs

name

The name of the annotation.

rsid

The report suite ID for the annotation.

dateRange

The date range of the annotation, separated by a forward slash.

color

The annotation's color.

Import JSON Classification

8 inputs

Create an import job for a classification dataset using a JSON payload that is smaller than 50 MB.

Inputs

dataset_id

The dataset ID for creating API import job.

dataFormat

The data format option for this endpoint is `json`.

encoding

The encoding for data. The default value is `UTF-8`.

jobName

The name of the job.

notifications

Contains the notification information, includes `method`, `state`, and `recipients` parameters.

listDelimiter

Specifies the data delimiter for the list. Default delimiter is `,` (comma).

keyOptions

Contains `byte_length`, `type`, and `overwrite` parameters.

data

The data to be imported.

Retrieve Calculated Metrics

15 inputs

Retrieve multiple calculated metrics using filters like report suite ID and tag names

Inputs

rsids

Returns only calculated metrics linked to the specified report suite IDs.

ownerId

Filter list to only include calculated metrics owned by the specified login ID.

filterByIds

Returns only calculated metrics with these IDs.

toBeUsedInRsid

Returns only calculated metrics that are compatible with this report suite ID.

name

Returns only calculated metrics with these key words in their names.

tagNames

Returns only calculated metrics with these tag names.

favorite

Returns only calculated metrics that are flagged as favorites.

approved

Returns only calculated metrics that are flagged as approved.

sortDirection

Determines the sorting direction of the results.

sortProperty

Property to sort by.

expansion

Allows expanded response data.

includeType

Alters the set of calculated metrics in responses.

locale

Language for localized sections of responses.

page

Indicates which page of results to return.

limit

Indicates the number of results per page.