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About Google Ads

Google Ads is Google's online advertising platform operating on a real-time auction model where advertisers bid on keywords, audiences, and placements. Ad rank is determined by bid multiplied by Quality Score (relevance, CTR, landing page experience). In 2026, 65% of ad spend uses automated Smart Bidding strategies (Target CPA, Target ROAS). The average Search CPC reached $2.96 in Q1 2026, up 12% year-over-year, with significant variation by industry.

AI Agent Use Cases

- Search ads on Google.com triggered by keyword intent

- Display Network ads across millions of partner websites

- YouTube video ads (skippable, non-skippable, bumper)

- Smart Bidding with Target CPA and Target ROAS automated strategies

- Audience targeting by demographics, interests, remarketing, and in-market segments

- Performance Max campaigns across all Google inventory from a single campaign

Available Actions

These are the specific actions that AI agents can perform with this tool

Generate Audience Composition Insights

2 inputs

Returns a collection of attributes in an audience with comparative metrics to a baseline audience.

Inputs

audienceId

The ID of the audience for which insights are being generated.

baselineAudienceId

The ID of the baseline audience for comparison.

Get Campaigns

1 input

Retrieves all campaigns from the Google Ads account.

Inputs

CustomerId

The unique ID that represents the customer in Google Ads.

Get Customer Details

1 input

Fetches details about a customer in the Google Ads API.

Inputs

customer_id

The unique identifier of the customer in the form 'customers/{customer_id}'.

List Ads

1 input

List ads in Google Ads accounts.

Inputs

CustomerId

The unique identifier for the customer whose ads you want to list.

Retrieve Google Ads Results

4 inputs

Retrieve results from Google Ads API using a search query.

Inputs

customer_id

The unique identifier for the customer.

query

The query that specifies which resource to retrieve.

page_size

Indicates how many objects to return in a single response.

page_token

Token to retrieve the next batch of results when using pagination.

Search Customer Google Ads Data

7 inputs

Performs a Google Ads query for a specific customer and returns matching resources.

Inputs

customer_id

The unique customer ID of the Google Ads account to query, provided as a path parameter. Must not include dashes.

developer-token

Developer token associated with your Google Ads API project. Used for quota and authorization.

Optional manager customer ID to be used for authenticating as a Google Ads manager account. Should not include dashes.

linked-customer-id

Optional linked customer ID representing the entity on whose behalf the API call is made. Should not include dashes.

query

Google Ads Query Language (GAQL) string that specifies the resources and fields to return, as well as any filtering conditions. Must be a valid GAQL statement.

page_token

Optional token to retrieve the next page of results. Use the value from previous responses to paginate.

page_size

Optional maximum number of results to return in one response. Limits may apply (e.g., 1,000).