About Google Analytics Reports

Google Analytics 4 (GA4) is Google's current analytics platform, replacing Universal Analytics. It tracks user interactions as events rather than sessions, supports cross-platform web and app measurement, and includes custom funnel analysis, cohort reports, and a native BigQuery export on the free tier. The enterprise tier, GA4 360, adds SLA guarantees, higher data limits, and deeper integration with Google Marketing Platform.

AI Agent Use Cases

- Event-based tracking for websites and mobile apps

- Exploration reports: funnels, path analysis, cohort analysis, segment overlap

- Native BigQuery export for raw event-level data (free tier)

- Audience builder and conversion tracking connected to Google Ads

- Real-time reporting and engagement metrics

- GA4 360 enterprise tier with higher event limits and SLAs

Available Actions

These are the specific actions that AI agents can perform with this tool

Get Metadata

1 input

Returns metadata for dimensions and metrics available in reporting methods.

Inputs

name

The identifier of the Google Analytics GA4 property for which metadata is being retrieved.

Run Report

8 inputs

Returns a customized report of your Google Analytics event data, including metrics and dimensions.

Inputs

property

A Google Analytics GA4 property identifier whose events are tracked. Specified in the URL path.

dimensions

The dimensions requested and displayed.

metrics

The metrics requested and displayed.

dateRanges

Date ranges of data to read.

offset

The row count of the start row.

limit

The number of rows to return.

currencyCode

A currency code in ISO4217 format, such as 'AED', 'USD', 'JPY'.

keepEmptyRows

If true, rows with all metrics equal to 0 will be returned.