About Google Analytics Reports
Google Analytics 4 (GA4) is Google's current analytics platform, replacing Universal Analytics. It tracks user interactions as events rather than sessions, supports cross-platform web and app measurement, and includes custom funnel analysis, cohort reports, and a native BigQuery export on the free tier. The enterprise tier, GA4 360, adds SLA guarantees, higher data limits, and deeper integration with Google Marketing Platform.
AI Agent Use Cases
- Event-based tracking for websites and mobile apps
- Exploration reports: funnels, path analysis, cohort analysis, segment overlap
- Native BigQuery export for raw event-level data (free tier)
- Audience builder and conversion tracking connected to Google Ads
- Real-time reporting and engagement metrics
- GA4 360 enterprise tier with higher event limits and SLAs
Available Actions
These are the specific actions that AI agents can perform with this tool