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Google Data Studio

Google's free data visualization tool, now branded Looker Studio, for interactive dashboards.

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lookerstudio.google.com

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About Google Data Studio

Google Data Studio was rebranded to Looker Studio in 2022. It is a free web-based data visualization and reporting platform that connects to Google products (Analytics, Ads, BigQuery, Sheets, Search Console) and third-party sources via partner connectors. Users build interactive dashboards with drag-and-drop. Looker Studio Pro adds team workspaces, enterprise governance, scheduled report delivery, and dedicated support at $9/user/month. It is distinct from the enterprise Looker platform, which is priced separately at $60,000+/year.

AI Agent Use Cases

- Free drag-and-drop dashboard and report builder

- Native connectors to Google Analytics, Ads, BigQuery, Sheets, Search Console, YouTube

- Third-party connectors (Meta, Salesforce, HubSpot) via partner integrations

- Interactive filtering and date-range controls for viewers

- Looker Studio Pro: team workspaces, admin controls, scheduled delivery ($9/user/month)

- Shareable reports with view or edit permissions