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AI Agent Tool

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Hootsuite

Enterprise-grade social media management platform for scheduling, publishing, and analytics across networks.

Social Media ManagementCommunity

hootsuite.com

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About Hootsuite

Hootsuite is one of the oldest and largest social media management platforms, used by marketing teams and agencies to schedule posts, manage multiple brand accounts, monitor mentions, and analyze performance across networks including Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and Pinterest. It includes a unified inbox for engagement, AI-assisted content suggestions, team approval workflows, and competitor benchmarking. There is no free plan; pricing starts at $99/month.

AI Agent Use Cases

- Scheduling and publishing across 10+ social networks from a single dashboard

- Unified social inbox for engagement and comment management

- AI-assisted content writing and best-time-to-post recommendations

- Team collaboration with approval workflows and custom permissions

- Analytics and customizable reporting, including competitor benchmarking

- Bulk scheduling of up to 350 posts (Advanced tier)

Available Actions

These are the specific actions that AI agents can perform with this tool

Inputs

organizationId

The Organization ID to which the team will be added.

teamName

The team name.

Inputs

text

The content of the message.

socialProfileIds

A list of social profile IDs.

scheduledSendTime

The scheduled time for sending the message.

webhookUrls

Callback URLs for message status updates.

tags

Tags for categorizing the message. Case sensitive.

targeting

Specific targeting options based on demographics or interests.

privacy

Specify privacy settings for the message.

location

Geolocation coordinates for the post.

emailNotification

Whether to send email notifications when the message is published.

mediaUrls

Media resources for the message.

extendedInfo

Extra info for social profiles, currently only for Pinterest.

Inputs

Authorization

A bearer token string used for authentication

Inputs

from

An ISO-8601 date time marking the inclusive start of the result. Must be URL encoded.

to

An ISO-8601 date time marking the exclusive end of the result. Must be URL encoded.

timezone

The timezone to be used for grouping results.

mediumIds

Array of medium identifiers.

channelIds

Array of channel identifiers.

groupByInterval

An interval to group results by.

Inputs

Authorization

The authorization token for authenticated requests.

text

The content of the message to be sent.

socialProfileIds

List of social profile IDs where the message will be posted.

scheduledSendTime

The scheduled time for sending the message.

webhookUrls

Optional webhook URLs for status updates.

tags

Message tags for categorizing the post.

privacy

Privacy settings for the message.

location

Geographical location data for the message.

emailNotification

Flag indicating if email notifications should be sent.

mediaUrls

Media URLs for inclusion in the message.

media

Content of the media to be attached to the message.

Inputs

medium

Specifies the medium for delivering the post.

channel

Indicates the channel that the medium is operating under.

contact

The contact number or ID for the recipient.

text

The message text that will be sent to the contact.

metadata

Custom data stored in Inbox 2.0 for export later.