About Instagram

Instagram is a Meta-owned social media platform with over two billion monthly active users, widely used by businesses for organic brand building and paid advertising. Business accounts are free and provide analytics, shopping integrations, and ad creation tools. Meta launched subscription tiers in 2026: Meta Verified for businesses starts at $14.99/month (web) and provides a verified badge and impersonation protection. Paid advertising costs average $0.40-$0.70 CPC and $8.16 CPM as of 2026.

AI Agent Use Cases

- Free business account with professional analytics and insights

- Feed posts, Stories, Reels, and Live video formats

- Instagram Shopping with product tagging and in-app checkout

- Targeted paid advertising via Meta Ads Manager (CPC, CPM, conversion objectives)

- Meta Verified badge and impersonation protection (paid add-on)

- Creator marketplace for influencer brand partnerships

Available Actions

These are the specific actions that AI agents can perform with this tool

Create Instagram Image Post

4 inputs

Creates a new image post on an Instagram professional account by uploading a publicly accessible image URL.

Inputs

ig_id

The unique ID for the Instagram professional account to which the image is being posted. This must be a valid IG user ID.

image_url

A publicly accessible HTTPS URL to a JPEG image file. The API will fetch the image via cURL; the image must be on a public server, and only JPEG (excluding extended JPEG formats) is supported.

caption

The caption to display with the image post. It may include hashtags, mentions, URLs, or emoji. May be omitted for posts without a caption.

alt_text

Descriptive alternative text for the image, used for accessibility. Optional and only applicable for image posts (not reels or stories).