klaviyo.com

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About Klaviyo

Klaviyo is a marketing automation platform purpose-built for ecommerce businesses, enabling highly targeted email and SMS campaigns based on real customer behavior and purchase data. It integrates deeply with Shopify, BigCommerce, and other ecommerce platforms. In February 2025, Klaviyo changed its billing model from total profiles to active profiles, which raised costs for many users. The platform includes predictive analytics, an AI Marketing Agent, and 350+ integrations.

AI Agent Use Cases

- Behavioral segmentation using real-time purchase and browse data

- Email and SMS automation flows (welcome, abandoned cart, win-back)

- Predictive analytics for customer lifetime value and churn risk

- AI-generated segments, content, and Marketing Agent for campaign creation

- 350+ ecommerce platform integrations including Shopify and WooCommerce

- Unified customer profiles with full historical purchase data

Available Actions

These are the specific actions that AI agents can perform with this tool

Create Profile

4 inputs

Create a new user profile in the Klaviyo system using provided user details.

Inputs

The profile's valid email address, recommended as the primary identifier.

first_name

The profile's first name.

last_name

The profile's last name.

birthday

The profile's birthday, used for personalized experiences.

Get Mailing Lists

1 input

Retrieve a list of all available mailing lists including their IDs and names

Inputs

api_key

Your private API key for authenticating with the Klaviyo API.

Identify User

2 inputs

Identify a user in the Klaviyo system using an email address and a public API key

Inputs

token

The public API key for authenticating requests to Klaviyo.

properties

A JSON object containing user properties such as email.

Track Customer Activity

5 inputs

Track a customer's purchase event on the website

Inputs

token

The public token provided by Klaviyo to identify your account

event

The name of the event, such as 'Placed Order'

customer_properties

Details about the customer, usually includes keys like '$email' to identify the customer

properties

Any extra event details you want to track, like the order ID or value

time

The timestamp of the event in ISO 8601 format

Update List

3 inputs

Update a specific list in Klaviyo with provided data.

Inputs

Primary key that uniquely identifies this list, generated by Klaviyo.

data

Data object containing list attributes to update.

revision

API endpoint revision, defaults to '2025-04-15'.