About Linkedin Ads

LinkedIn Ads is the native advertising platform within LinkedIn, offering Sponsored Content, Sponsored InMail, Text Ads, Video Ads, Document Ads, and Thought Leader Ads. It is the dominant channel for B2B demand generation due to its professional audience targeting by job title, seniority, company size, industry, and skills. The Campaign Manager API (api.linkedin.com) enables programmatic campaign creation, audience management, and reporting. Active advertisers grew 25-30% from 2024 to 2026 as B2B budgets shifted toward LinkedIn.

AI Agent Use Cases

- Audience targeting by job title, seniority, company, industry, and skills

- Multiple ad formats: Sponsored Content, InMail, Text, Video, Document, Thought Leader

- Lead Gen Forms for in-platform lead capture without leaving LinkedIn

- Accelerate AI campaigns for automated bid and audience optimization

- Campaign Manager API for programmatic campaign management

- Conversion tracking and integrated CRM syncs

Available Actions

These are the specific actions that AI agents can perform with this tool

Create A Report

6 inputs

Retrieves detailed analytics reports for a specified LinkedIn Ads entity such as company, account, or campaign to measure advertising performance.

Inputs

dateRangeStart

Represents the inclusive start time range of the analytics. If unset, it indicates an open range up to the end time. Should be in the [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format, e.g. 2022-12-27.

dateRangeEnd

Represents the inclusive end time range of the analytics. Must be after start time if it

An [Array of Share URN](https://docs.microsoft.com/en-us/linkedin/marketing/integrations/community-management/shares/share-api). Required unless another facet is provided.

campaigns

An [Array of Sponsored Campaign URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcampaigns?context=linkedin/marketing/context). Required unless another facet is provided.

creatives

An [Array of Sponsored Creative URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcreatives?context=linkedin/marketing/context). Required unless another facet is provided.

campaignGroups

An [Array of Campaign Group URN](https://docs.microsoft.com/en-us/linkedin/shared/references/v2/ads/adcampaigngroups?context=linkedin/marketing/context). Required unless another facet is provided.

Create Report By Advertiser Account

Generates a performance report for a specific LinkedIn Ads advertiser account over a defined date range starting from a given year.

Query Analytics Finder Campaign Sample

Generates detailed analytics reports for a specific LinkedIn Ads campaign within a defined date range starting from a specified year.

Send Conversion Event

10 inputs

Sends a real-time conversion event to LinkedIn Ads to track campaign performance and user actions.

Inputs

conversionHappenedAt

Epoch timestamp in milliseconds at which the conversion event happened. Note: If your source records conversion timestamp in seconds, please insert 000 at the end to transform it to milliseconds. Eg. `1590739275000`.

Email address of the contact associated with the conversion event which needs to be in SHA256 format, a HEX encoded string with a maximum length of 64 characters. Eg. `test@example.com`.

firstName

The first name of the contact to match the conversion.

lastName

The last name of the contact to match the conversion.

conversionValueCurrencyCode

The currency code of the conversion value in ISO format. Eg. `USD`.

conversionValueAmount

The value of the conversion in decimal string. If you set this field, you must also set in the **Conversion Value Currency Code** field. Eg. `100.05`.

companyName

A plain text string representing the company of the contact to match.

title

A plain text string representing the title name of the contact to match. Eg. `Software Engineer`.

countryCode

An ISO standardized [two letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2) representing the country of the contact to match. Eg. `US`.

eventId

The unique id generated by advertisers to indicate each event. This field is used for [deduplication](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/deduplication?view=li-lms-2024-01).