About Mailchimp

Mailchimp is an all-in-one marketing platform that centers on email marketing, audience management, and multi-channel automation. It offers drag-and-drop email builders, segmentation, A/B testing, landing pages, and integrations with hundreds of e-commerce and CRM tools. Pricing is contact-count based and scales steeply. The free plan was reduced to 250 contacts and 500 sends/month in January 2026. Transactional email requires a paid add-on (formerly Mandrill).

AI Agent Use Cases

- Drag-and-drop email builder with pre-built templates

- Audience segmentation and behavioral targeting

- Multi-step marketing automations and customer journeys

- A/B and multivariate testing for campaigns

- Landing pages, signup forms, and pop-ups

- Analytics dashboard with open, click, and revenue reporting

Available Actions

These are the specific actions that AI agents can perform with this tool

Add Automation

3 inputs

Create a new classic automation in your Mailchimp account.

Inputs

recipients

List settings for the Automation.

trigger_settings

Trigger settings for the Automation.

settings

The settings for the Automation workflow.

Get Authorized App Info

Retrieve information about an authorized application

Get Automation Information

1 input

Get a summary of an individual classic automation workflow's settings and content.

Inputs

workflow_id

The unique ID of the automation workflow to get information about.

List Authorized Applications

4 inputs

Get a list of an account's registered, connected applications.

Inputs

fields

A comma-separated list of fields to return, using dot notation for sub-objects.

excludefields

A comma-separated list of fields to exclude, using dot notation for sub-objects.

count

The number of records to return.

offset

The number of records from a collection to skip, used for pagination.

List Automations

Get a summary of an account's classic automations.