SEO Optimization Software

About SEO Optimization Software

DataForSEO is a B2B SEO data infrastructure company founded in 2016 and headquartered in Tallinn, Estonia. Rather than offering a ready-made SEO dashboard, it exposes raw SEO data through a suite of REST APIs that developers and agencies use to build their own rank trackers, keyword research tools, competitive analysis platforms, and automated reporting systems. Over 3,500 customers and 750+ SEO software companies rely on it as a data layer. The platform covers 13+ API categories: SERP (Google, Bing, Yahoo, Baidu, YouTube, Amazon across 230+ locations), Keywords Data (search volume, CPC, competition from Google Ads and Bing), Backlinks (2+ trillion link database, 8.4 billion links crawled daily), On-Page (technical audits with Core Web Vitals, broken links, 100+ issue checks), Domain Analytics, Content Analysis, Business Data, Merchant, App Data, and Reviews. In 2025, DataForSEO added an AI Optimization API that tracks brand and page appearances inside ChatGPT, Perplexity, and Google AI Overviews. Pricing is strictly pay-as-you-go with no monthly subscription. New accounts receive $1 in free credits; the minimum deposit to access the live environment is $50 and account balances never expire. SERP API rates are tiered by queue type: Standard Queue at $0.0006 per query ($0.60 per 1,000), Priority Queue at $0.0012 per query, and Live (real-time) Mode at $0.002 per query. A September 2025 pricing restructure introduced depth-based billing and cut base SERP rates by approximately 80%, making DataForSEO the lowest base-rate SERP API in its category. DataForSEO is bootstrapped (no external funding reported) and started as an SEO agency internal tool before pivoting to its first public API in 2016 and shipping the current v3 platform in 2019. The team relocated primarily to Kyiv following Russia's 2022 invasion of Ukraine. As of early 2026 the company has approximately 29 employees and is an ISO-certified data provider.

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