About WhatsApp
WhatsApp is a global messaging service owned by Meta, used by over 2 billion people. The WhatsApp Business Platform (API) lets businesses send templated messages, automate customer interactions, and respond to inbound messages at scale through Meta-approved Business Solution Providers (BSPs). As of July 2025, Meta shifted billing from per-conversation to per-delivered template message. Service messages in response to user-initiated chats within 24 hours remain free.
AI Agent Use Cases
- Templated outbound messaging across marketing, utility, and authentication categories
- 24-hour customer service window for free service message replies
- Ads that click to WhatsApp with 72-hour free messaging window
- Per-message billing model (since July 2025) with country-based rate cards
- Max-price bidding for marketing messages (rolling out through 2026)
- Official WhatsApp Business App for small businesses without API access
Available Actions
These are the specific actions that AI agents can perform with this tool